The Importance of Video Moderation

Video moderation is a process that ensures that all videos uploaded to a platform are appropriate for its target audience. It helps maintain the platform’s reputation and adherence with relevant laws and regulations.

Moderation also prevents users from being exposed to inappropriate content and helps prevent negative impact on the user experience. AVflow supports video content moderation by enabling you to integrate it as an action in a flow.

Protects Your Brand

With unimaginable quantities of text, images and videos posted daily, user generated content (UGC) moderation is essential for online platforms to protect their brand reputation, maintain a safe and trusted environment for users and comply with official regulations. Video moderation is especially crucial in this context.

A good UGC moderation tool can automatically detect, screen and remove all images that contain unacceptable content. This includes images containing nudity, violent and/or explicit material, hate speech or anything else that is not in line with your organization’s community standards.

Some tools also feature a moderation confidence level which indicates the likelihood of a given image or video to contain inappropriate content. This allows human moderators to focus on more nuanced and brand-specific criteria. In addition, a powerful video content moderation add-on is available for Cloudinary users, which can automatically filter out user-uploaded videos and make them unavailable to your audience until they are approved by a human moderator.

Enhances Your User Experience

Video content moderation ensures that users have a safe, welcoming environment on your platform. By removing harmful and inappropriate content, you can avoid damaging your brand image, create trust among consumers, and boost engagement.

Unlike text and images, videos have more frames that need to be reviewed. With automatic video content moderation, each frame is evaluated to determine if it violates your community guidelines. When a video is deemed to be unsafe, it is rejected and will not be visible to your members until you manually override the rejection decision.

You can manually override the automatic moderation results for a specific video by using the Admin API or Media Library interface to set a rejection confidence level. The default rejection confidence level is likely, but you can customize it to any value you wish. This will allow you to identify potentially unsafe video content, but prevent you from rejecting every single frame of a longer video.

Boosts Your Search Engine Rankings

In addition to its obvious benefits for your brand’s reputation, video moderation is essential for internet platforms to maintain a healthy user experience and ensure compliance with all official regulations. This is achieved by preventing the distribution of harmful content, such as nudity, violence and hate speech, and ensuring that all uploaded videos meet strict guidelines.

One of the key factors that Google looks at when ranking websites is how long people stay on their pages. If visitors leave after a few seconds, search engines assume that the site doesn’t have what they’re looking for and may rank it lower in future searches. Video content keeps visitors on your page longer, sending positive signals to search engines.

With Cloudinary’s automated video moderation, assets are automatically ranked by Google and marked as either approved or rejected. If a video is rejected, you can manually override the decision using the Admin API or Media Library interface. The assets that are reverted to rejected status will no longer be available for delivery or public viewing.

Reduces Your Risk of Legal Issues

Whether your business is a social media site, an online marketplace or any other platform that allows users to post content on it, the internet is home to filthy minded people. They may use your platform to spread offensive, disturbing and even threatening video content. This not only spoils the experience of your customers but also puts your company at risk of legal issues.

Online platforms are subject to a wide range of laws, including the Digital Services Act, which provides new accountability standards for major content moderation decisions. These include removing illegal products and services, reporting the results of risk assessments and disclosing algorithms.

While automatic moderation is good for a first pass, it’s often impossible to catch all the violations. That’s why we recommend combining automated and human moderation. This involves highly trained moderators manually reviewing content flagged by AI or user-reported violations, proactively monitoring for harmful content that could be missed by machines and ensuring compliance with guidelines.

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